- OAO «LUKOIL» - History of the Brand

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Company MissionCompany MissionGeneral Information General Information Company History Company History History of the BrandHistory of the BrandSubsidiariesSubsidiariesInsurance Strategy and PolicyInsurance Strategy and PolicyInquiry FormInquiry FormBoard of Directors Board of Directors Committees of the Board of DirectorsCommittees of the Board of DirectorsManagement Committee Management Committee Stakes of BoD Members and Management Committee MembersStakes of BoD Members and Management Committee MembersRemuneration of Directors and Management Committee MembersRemuneration of Directors and Management Committee MembersDividendsDividendsInternal Documents of the CompanyInternal Documents of the CompanyCorporate Governance ReportCorporate Governance ReportTo Insiders of OAO “LUKOIL”To Insiders of OAO “LUKOIL”Press ReleasesPress ReleasesSpeeches, articles, interviewsSpeeches, articles, interviewsVideoVideoPhotoPhotoBooklets and BooksBooklets and BooksCorporate collectionCorporate collectionSubscriptionSubscriptionContactsContactsVideoVideoPromotional MaterialsPromotional MaterialsTilt-shift videoTilt-shift video3D Animation3D AnimationPersonalitiesPersonalitiesExploration and productionExploration and productionOff-shore projectsOff-shore projectsRefiningRefiningLUKOIL-II Distribution and transfer terminalLUKOIL-II Distribution and transfer terminalPetroleum Product MarketingPetroleum Product MarketingLUKOIL in the USALUKOIL in the USAEventsEventsCommand and staff exercisesCommand and staff exercisesCentral office of OAO LUKOIL in MoscowCentral office of OAO LUKOIL in MoscowDiplomas, CertificatesDiplomas, CertificatesV. I. Graifer, Chairman of the Board of directors of LUKOILV. I. Graifer, Chairman of the Board of directors of LUKOILV. Alekperov, President of OAO LUKOIL V. Alekperov, President of OAO LUKOIL Oilmen of LUKOILOilmen of LUKOILProduction facilities of the Caspian Yuri Karchagin fieldProduction facilities of the Caspian Yuri Karchagin fieldOffshore platforme D6 in the Baltic Sea. Kratsovskoe fieldOffshore platforme D6 in the Baltic Sea. Kratsovskoe field Permnefteorgsintez Refinery Permnefteorgsintez RefineryVolgograd RefineryVolgograd Refinery Uhtaneftepererabotka Refinery Uhtaneftepererabotka Refinery Nijnegorodnefteorgsintez Refinery Nijnegorodnefteorgsintez RefineryMini refineries in KogalymMini refineries in KogalymPetrotel-LUKOIL (Romania)Petrotel-LUKOIL (Romania)LUKOIL Neftokhim Burgas (Bulgaria)LUKOIL Neftokhim Burgas (Bulgaria)Odessa Refinery (Ukraine)Odessa Refinery (Ukraine)Filling station commissioning in New-YorkFilling station commissioning in New-YorkChange of brand of a filling station in the USAChange of brand of a filling station in the USAIgor Sechin, Deputy Chairman of the RF Government, visits LUKOIL's fixed offshore ice-resistant platform in the Caspian Sea. December 16, 2009Igor Sechin, Deputy Chairman of the RF Government, visits LUKOIL's fixed offshore ice-resistant platform in the Caspian Sea. December 16, 2009LUKOIL’s arctic fleet welcomes ice-breaker “Varandey”, February 3, 2009LUKOIL’s arctic fleet welcomes ice-breaker “Varandey”, February 3, 2009Commissioning of the Yuzhno Khulchuyu Field. June 20, 2008Commissioning of the Yuzhno Khulchuyu Field. June 20, 2008The first large-tonnage oil shipment through the FOIROT (Varandey Oil Export Terminal). June 9, 2008The first large-tonnage oil shipment through the FOIROT (Varandey Oil Export Terminal). June 9, 2008Commissioning of KHAUZAK gas field in Uzbekistan. November 29, 2007Commissioning of KHAUZAK gas field in Uzbekistan. November 29, 2007Mounting of mooring cargo handling system on the FOIROT (Varandey Oil Export Terminal)Mounting of mooring cargo handling system on the FOIROT (Varandey Oil Export Terminal)Loading of FOIROT onto sea-going barges (Varandey Oil Export Terminal)Loading of FOIROT onto sea-going barges (Varandey Oil Export Terminal)Construction of Varandey TerminalConstruction of Varandey TerminalCommissioning of a catalytic reforming installation at the Volgograd RefineryCommissioning of a catalytic reforming installation at the Volgograd RefineryNakhodkinskoye gaz field commissioningNakhodkinskoye gaz field commissioningOil Spill Response Exercise in the Caspian SeaOil Spill Response Exercise in the Caspian SeaInternational training exercises at Varandey oil export terminalInternational training exercises at Varandey oil export terminalAnti-terrorism exercises at Vysotsk oil terminalAnti-terrorism exercises at Vysotsk oil terminalInternational anti-terrorism exercises at Volgograd RefineryInternational anti-terrorism exercises at Volgograd RefineryInternational exercise at RPK-Vysotsk LUKOIL-IIInternational exercise at RPK-Vysotsk LUKOIL-IIFire-prevention trainings in Kaliningrad RegionFire-prevention trainings in Kaliningrad RegionExercises “Kaliningrad 2004”Exercises “Kaliningrad 2004”Post cardsPost cardsSecuritiesSecuritiesPhotoPhotoEnvelopesEnvelopesStampsStampsReportsReportsFor Investors and AnalystsFor Investors and AnalystsFor ShareholdersFor ShareholdersGeneral Shareholders MeetingsGeneral Shareholders MeetingsShareholders EquityShareholders EquitySecurities trading statisticsSecurities trading statisticsFSA DisclosureFSA DisclosureFinancial ReportsFinancial ReportsLUKOIL Annual ReportsLUKOIL Annual ReportsLUKOIL Data BooksLUKOIL Data BooksLUKOIL Fact BookLUKOIL Fact BookSustainability ReportSustainability ReportCorporate Governance ReportCorporate Governance ReportFinancial FundamentalsFinancial FundamentalsOperating HighlightsOperating HighlightsPresentationsPresentationsFinancial CalendarFinancial CalendarInvestment calculatorInvestment calculatorAnalyst CoverageAnalyst CoverageInvestor Trips to Sites Investor Trips to Sites ContactsContactsLower VolgaLower VolgaUzbekistanUzbekistanPerm Perm Karachaganak Karachaganak West SiberiaWest SiberiaEgyptEgyptShareholder Relations Policy of OAO LUKOILShareholder Relations Policy of OAO LUKOILInvestment calculatorInvestment calculatorDividendsDividendsDepositary Receipts Depositary Receipts FAQFAQContactsContactsAnnual General Shareholders MeetingAnnual General Shareholders MeetingExtraordinary General Shareholders Meeting Extraordinary General Shareholders Meeting History of Share Capital History of Share Capital ShareholdersShareholdersCompany SecuritiesCompany SecuritiesShare price informationShare price informationDebt securities price informationDebt securities price informationShare price historyShare price historyInvestment calculatorInvestment calculatorOil and Gas ReservesOil and Gas ReservesExplorationExplorationOil ProductionOil ProductionGas Production Gas Production Oil RefiningOil RefiningOils and lubricantsOils and lubricantsGas Processing Gas Processing PetrochemicalsPetrochemicalsCrude Oil DeliveriesCrude Oil DeliveriesGas DeliveriesGas DeliveriesPetroleum Product MarketingPetroleum Product MarketingPersonnel Management PolicyPersonnel Management PolicySocial Code of OAO LUKOIL Social Code of OAO LUKOIL Charity and Social ActivitiesCharity and Social ActivitiesSportsSportsCorporate retirement programCorporate retirement programSupport for Orphanages and Educational Establishments for ChildrenSupport for Orphanages and Educational Establishments for ChildrenEducation Programs Education Programs Support for Medical Institutions Support for Medical Institutions Social Project ContestSocial Project ContestSupport for Museums and Folk GroupsSupport for Museums and Folk GroupsPublishing ProjectsPublishing ProjectsSupport for Religious ConfessionsSupport for Religious ConfessionsTargeted AssistanceTargeted AssistanceCorporate VolunteeringCorporate VolunteeringOAO LUKOIL's Special Projects OAO LUKOIL's Special Projects SpartakiadeSpartakiadeCompany Policy Company Policy Caring for the Environment Caring for the Environment Еcological monitoringЕcological monitoringCertificationCertificationImplementing the Kyoto ProtocolImplementing the Kyoto ProtocolGreen InitiativesGreen InitiativesNew Generation Motor FuelNew Generation Motor FuelUtilization of Associated Petroleum GasUtilization of Associated Petroleum GasGreen News LukoilGreen News LukoilRenewable energyRenewable energyAssociated SitesAssociated SitesSubsidiaries' WebsitesSubsidiaries' Websites

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History of the Brand

I. The first trademarks

The name LUKoil, comprising the first letters of the cities in which its oil production enterprises were located, was officially registered in Decree No. 18 by the RSFSR Government “On Establishment of the Oil Corporate Group LangepasUraiKogalymneft (LUKoil)” of November 25, 1991.

The first characteristic features of the LUKOIL brand, namely the trademarks, were developed in February of 1993.

The trademarks were composite and comprised a graphic trademark and a verbal one in slanted writing:

II. The first corporate style

The new trademarks, corporate font and corporate colors were introduced by decision of the Board of Directors (Minutes No. 6) “On OAO LUKOIL Corporate Style” of May 26, 1995. The graphic trademark was changed:

The white, black and red colors were chosen as the Company’s corporate colors.

The Futuris font, which was chosen as the Company’s corporate font, was used in the design of the verbal trademark (logo) containing the Cyrillic and the Roman letters:

A stylized logo with a drop instead of the letter "O" was created:

A corporate block was also developed combining two trademarks, graphic and verbal, in two designs, vertical and horizontal:

III. Slogan

In 2001, the slogan “ALWAYS MOVING FORWARD!” became part of the LUKOIL brand features, which expresses its key idea, the Company’s strive for continuous development and excellence in all areas.

IV. New corporate style

The new corporate style of OAO LUKOIL was approved by the Management Committee, Minutes No. 13, on April 28, 2008.

The combined trademark, the logo with a drop instead of the letter “O”, is now used only in the decoration of gas stations and on the stickers of lube-oil canisters.

LUKOIL oil company, e-mail:webmaster@lukoil.com